FeedXL officially started out almost 2 decades ago as CD-ROM based software. But truth is, FeedXL has been somewhere in the works since I was a kid, growing up on a cattle farm in rural NSW, Australia.
As a child, the only place I ever wanted to be was with my horses. I still remember heading off to Uni and being so sad I wouldn’t see my favourite mare for weeks on end!
BUT, at Uni I also had the amazing opportunity to take on a PhD in equine nutrition. Once finished, I started consulting to feed companies and very quickly realised this problem… that horse owners had no way of ACTUALLY knowing if what they were feeding their horse was meeting that horse’s requirements.
So we built one! And it has slowly morphed into what we know as FeedXL.
Today, FeedXL has helped more than 26,000 horse owners to feed Better. Safer. Smarter.
Here is FeedXL’s story, filmed (during the worst drought in history) with Poet, Popcorn, PomPom and Chewy the dog at FeedXL headquarters in Tamworth, Australia.
FeedXL is truly a labour of love for me. And I feel so much gratitude to you, and all of our members for being a part of the change that really is all about feeding horses in a way that makes life better for them!
Thanks for sharing the journey. I hope you enjoy seeing how it all started!